Brij Rakholia
Growth · Strategy · Data
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Anaheim · California
Marketing & Business Development

I turn market insight into revenue.

Scientist by training, salesman by fire, marketer by choice. I open markets, close partnerships, and back every call with the data to prove it.

Business Development·Consulting·Data & Analytics·Marketing
Anaheim, CA · open to relocation MBA · UC Riverside
Brij Rakholia Brij Rakholia
est. two
continents
+36%
Revenue growth driven at Don’s Drugs
$270K
New annual revenue from launches & partnerships
110–120%
Of quota, every quarter, 8 product lines
9
Referral partnerships from cold outreach
What I do

Four hats, one operating system.

I move between these roles on the same problem: find the market, build the deal, run the analysis, tell the story. Every decision backed by data.

01

Business development

Sourcing, pitching, and closing partnerships that open entirely new channels of revenue.

  • Partnership sourcing
  • Cold outreach to close
  • New-market entry
In plain words

I find the partners and deals that open doors advertising cannot, build the relationship, and bring it home signed.

02

Consulting

Diagnosing the real constraint, modeling the fix, and building the roadmap leadership can act on.

  • Market & ops diagnosis
  • Growth strategy & roadmap
  • Financial modeling
In plain words

I dig past the symptom to the real bottleneck, then hand over a plan with the numbers to back every recommendation.

03

Data & analytics

Salesforce and Power BI built properly, refills, new Rx, and lost scripts tracked, so every dollar reports for duty.

  • Salesforce & Power BI
  • Pipeline & campaign ROI
  • Single source of truth
In plain words

I make the numbers tell the truth, so we pour more into what works and quietly kill what does not.

04

Marketing

Positioning, campaigns, and go-to-market that make people remember, and that move the revenue line.

  • Positioning & messaging
  • Campaigns & content
  • Go-to-market launch
In plain words

Before anyone spends a dollar, I work out who will buy, what makes them say yes, and the fastest honest way to reach them.

data
How I decide

Marketing that answers to data.

I do not guess. I track refills, new prescriptions, and lost scripts, build the dashboards, and let the numbers pick the move. The tools I decide with:

Salesforce Power BI HubSpot Dynamics CRM Google Analytics Advanced Excel
Don's Drugs performance dashboard, built and run by Brij Rakholia
The Don's Drugs dashboard I ran, rebuilt from my project data. Missed refills, weekly Rx by channel, revenue mix, and adherence in one view, the single source of truth I made decisions from.
The data showed
Refills were slipping through five disconnected systems.
So I built a daily Refills Due Today feed, one screen instead of five.
The data showed
Specialty was the smallest slice but the highest margin.
So I scaled it through a Lien Scripts integration and grew the mix.
The data showed
Undelivered scripts were stacking up every week.
So I mapped a delivery quadrant system that cut them 120 → 35 a week.
The philosophy
I do not market to segments. I market to people, one specific person, the way the best meal is cooked for one table.
By the numbers
2
continents grown on
5
languages spoken
8
product lines launched
+36%
revenue driven
Currently
Following
Gary Vaynerchuk
Cooking
Biryani
Listening
Benson Boone
Exploring
California
work
Featured work

Stories with receipts.

B
He does not have a demand problem, he has an appetite for solving the real one. Brij grew our pharmacy 36% while finishing his MBA, and he owns the outcome, not just the activity.
Reference available on request · Pharmacy leadership, Don’s Drugs

Let’s make something people remember.

I’m looking for my next full-time role in marketing and business development. If your team needs someone who can find the market, tell the story, and prove it in the dashboard, I’d love to hear from you.

Brij Rakholia
Marketing & Business Development · Anaheim, CA