Brij Rakholia
Marketing · Business Development
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Anaheim · California
The proof

Projects that left the classroom.

Three deep projects, from a neuroscience lab bench to a live pharmacy floor. Each asked the same question: what does the data actually say, and what should we do about it?

Research labMicroscopeScience
MSc Dissertation · Neurobiology

Deciphering PCOS in a cafeteria-diet rat model

My Master’s dissertation investigated the neurobiological and metabolic mechanisms underlying Polycystic Ovary Syndrome using a cafeteria-diet-induced rat model, connecting diet, brain signaling, and metabolic dysfunction. It taught me to design controlled experiments, sit with messy data, and defend a conclusion, the same instinct I bring to a marketing dashboard today.

2 yrs primary researchdiet → brain → metabolism
MBA Project · Presented to the cohort

Data-driven decision-making at Don’s Drugs

Presented to my full MBA cohort and singled out by my professor. The pharmacy ran on five disconnected systems where the same patient appeared three different ways, so refills slipped and stock ran hot and cold. My "foundation first" fix: unify a single patient view in Power BI, lock data standards, and automate a daily Refills Due Today feed, one screen instead of five spreadsheets.

5 → 1 systems unifieddaily automated alerts
DashboardReportingScreens
Hand-drawn delivery quadrant map
The real quadrant map, built & implemented
MBA Capstone · Strategy consulting

A growth platform for Don’s Drugs

A full consulting engagement: interviews, on-site observation, workflow and delivery analysis, and real implementation. We diagnosed the core issue, not a demand problem, but a value-capture and operational-capacity problem, and recommended transforming a reactive dispensing pharmacy into a Medication Management & Specialty Care Platform. Several recommendations went live during the quarter, including the hand-drawn delivery quadrant system pictured here.

120 → 35 undelivered scripts/wk$15–23K/mo leakage identified

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