Four times I was handed a market and a problem. Here is exactly what happened.
An independent pharmacy versus the national chains. Referral partnerships from cold outreach, a vaccination service line launched from nothing, community campaigns that made the neighborhood care.
Growth was capped at the delivery radius, so we found the market nobody served. I sourced and closed a specialty-pharmacy partnership that stretched the business across California.
New city, no accounts, eight technical product lines. Research to find the segments, positioning to win them, trade shows to fill the pipeline. Sixteen new accounts, twenty revived.
Salesforce built properly, Power BI unifying revenue, campaigns, and operations. Gut feel is an appetizer. The main course is measured. One data-modeled redesign lifted delivery efficiency 40%.